White House Easter Egg Roll
Barack Obama has embraced popular culture and social media more than any other figurehead before him in the USA. If you want to be pedantic you could argue that social media wasn't available in the past so this is a nonpoint; but regardless, it is true to say there has been a huge shift in the way people communicate and he has taken advantage of it. The President has had to adapt to these modern times and when he has an opportunity to connect with his people on a national holiday he never misses his chance to shine.
Now that Easter is particularly special to the 44th President of the United States and he has sent a heart-warming invite on social media for the annual White House Easter Egg Roll. The video has gone viral and has been viewed by over 2.5million people on YouTube. Every year the Whitehouse opens its doors for a community egg hunt and this year is going to be bigger and better than ever, with 35,000 people expected to take part.
But sometimes even the president needs help to get the message across to the target audience and that is where Robby Novak comes in. Novak has a huge internet following as the “Kid President” and he spread the word about the event to his followers. The little star has been rewarded for his efforts and has got a personal invite from the President himself to attend the annual Easter Egg roll as the guest of honour. The White House Easter Egg Roll has been a tradition for over 130 years and takes place on April 1st on the South Lawn of the White House grounds.
It promised to be a day of pure fantasy and fairytale, and the lucky guests can even get close to some of their favourite cartoon heroes (albeit in costumes) such as Bugs Bunny, Dora The Explorer and the Power Rangers.
Earlier this week it had been suggested that the event could be cancelled due to the latest round of budget cuts which came into effect on March 1st, but a spokesman for the Whitehouse brushed off these rumours as untrue.